MOULIN ROUGE
Dancers from the Moulin Rouge Paris were on hand last night to celebrate the opening of the new Make Up For Ever store inside Sephora at the Venetian Hotel and Casino in Las Vegas. The store is one of three exclusive boutiques opening this month in the U.S. by the French company. The ladies of the Moulin Rouge performed and posed for pictures with party guests. In conjunction with the opening, Make Up For Ever launched the Moulin Rouge Collection, including lashes, lipstick, swarovski crystal strass and gloss inspired by the girls of the famous cabaret.
The 600 square foot store is modeled like the backstage of a fashion show. Visitors to the store will have access to iPads to view Make UpFor Ever how-to-videos, showcased looks and social networking. They can also use a touch screen to create customized looks or consult one of the make up artists trained by the Make Up For Ever Academy in Paris. The collection includes more than 1200 products including a Lash Bar containing an extensive collection of full and partial lashes. To celebrate the opening this weekend, Sephora guests can indulge in free lip and eye makeovers.
Make Up For Ever was developed in 1984 by Dany Sanz in Paris. She used her background as a sculptor and artist to create products for use in fashion and the theater. Her products are easy to use and long lasting, necessities for women of the theater who often apply their own makeup.
